BrentonPURE was in the making for some eighteen months before its launch in 1998 and its creators were convinced from the outset that what the handbag industry needed was an injection of brightness and spontaneity. In its essence this is what PURE is all about. For many years handbags were the preserve of the over fifties or simply a functional neccessity for the working woman. PURE has endeavoured to do something about the staid and, quite frankly, old fashioned image that has surrounded the handbag industry for decades. PURE has redefined the concept of handbags, is different and recognises that handbags are an integral part of every woman's look and self-confidence. |